Commercial launch plan

90-day go-to-market to sell packages, not a module catalogue.

                    
                Days 0–30 — Foundation
                ✓ Publish / pricing with three SKUs and example quotes
✓ Record 8-minute MSP demo (agent → online → Secure Score → PDF)
✓ Seed 20 warm MSP / IT manager leads (Benelux)
✓ Enable 30-day trial tenants with MSP package defaults

            
                    
                Days 31–60 — Pipeline
                ✓ Weekly webinar: “NIS2 evidence without a $20k tool”
✓ Partner one-pager + 20% year-1 margin for MSPs
✓ Case study from existing production tenant (metrics only)
✓ Outbound to 50 mid-market IT managers with Govern pitch

            
                    
                Days 61–90 — Convert
                ✓ Close 5 paid pilots → annual contracts
✓ Publish reference pricing calculator on site
✓ Launch partner portal checklist (tenants, branding)
✓ Retire “infinite modules” homepage messaging permanently

            
            

Launch KPIs

→ 40 qualified demos
→ 12 active trials
→ 5 paid conversions
→ €4k+ MRR or €40k+ ARR run-rate

Channels

→ Direct: upango.net contact + LinkedIn (NL/FR/EN)
→ MSP partners: resell Govern + run RMM on portfolio
→ Events: local CIO / cybersecurity meetups, not giant US expos first
→ Content: Secure Score playbooks, NIS2 gap checklist, agent install guide

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